Well I don't like the word soundbite because you can't actually bite sound. So I'll pick a few 'parts that I like, sort of' out of the very exciting 33 page-long article and write about them. If I were to offer improvement on this exercise, I would suggest that the article was about 26 pages longer because it didn't take me long enough to read.
The first 'part that I like, sort of' that I picked out is that "Usability is the answer". This is an interesting comment, because nobody really knows what the question is. I think what it's trying to say is that usability is the only way an e-commerce site can be successful is by being easier to use. That's why I prefer animewild.com to animecastle.net, because its search bar makes it so much easier to look around the site.
Unfortunately, it seems I must continue with my essay because I was given so much time to answer these questions on an article that was far too short.