A CRM database is a programme produced to track employees sales and wether or not certain products are selling successfully. This monitors the businesses overall performance, and gives the employees help with identifying which area of the business need to be adjusted, for example use advertisement or a sale to sell more of a certain product that wasn't selling very well originally.

You can find out which customers purchase which type of product most commonly, also which product is the customer favourite, you also can us a query to decide wether or not a product needs replacing with a new and more exciting one. There are many things that you discover about sale trends using CRM and queries.

A database can be used to find out what is selling successfully, what isn't, where things are selling best, which staff member is selling the most produce ect.

Are there any products that are not selling well?

Which product is selling the best?

What product type does your customer mostly purchase?

Do you need any new products you could introduce to replace unsuccessfull products?

Is a sale needed to increase the selling rate of certain products?

Would a deal (e.g. 10% off a holiday) increase the selling rate of the skiboard products?

 Which products sell the best each month?

Which areas sell the best/worst?

Which product is most popular with each gender?