CRM is used by businesses to improve marketing and sales, especially with existing customers. It works by analysing previous data to find key information and trends such as high selling products, location of customers and dates of orders which then allows the company to target certain areas whether by customer email or physical advertising.

• Which county has the lowest rate of sales? ( Therefore meaning more advertising is needed)
• Which is the least popular product? (Could be replaced)
• Which item type is the most popular? (Information on what items should be replaced with)
• Which item/ item type is most popular each month? (Example in September skates but December skis. Useful for discount sales)
• Which customer ordered a certain item type? (Making emails more tailored to the customer)